American Sportswear giant, Under Armour in talks with Real Madrid to replace Adidas as kit suppliers.
Having lost their 11-year title of ‘World’s Richest Football Club’ to Manchester United and being overtaken by Barcelona in the same race, Real Madrid are keen to put themselves back at the top of football’s money game.
The Champions League holders have worn the Three Stripes since 1998 but their last deal with adidas was signed in 2012, and is due to expire in 2020. That deal is believed to be worth €40m plus add-ons per year, meaning it would be a good time for Under Armour to swoop with their wallet wide open.
The Maryland based operation currently supplies Tottenham Hotspur in the UK (the Spurs deal expires this season) and are anxious to penetrate this market with the Real Madrid playing and training kit deemed as one of the most lucrative in global football.
When The Los Blancos won a record 11th UEFA Champions League title in 2016, the Club’s revenue rose by 7% and both sides (Real Madrid and Adidas) were close to reaching an extension, according to reports, but apparently an agreement was never reached.